ROADSHOW
SAMMONTANA
SUMMER TOUR
Gallery
The project
A travelling tour designed to bring the energy and carefree spirit of Sammontana to the iconic spots of the Italian summer.
For two months, four teams brought life to beach clubs, swimming pools, parks and campsites with games, engaging activities and entertainment.
An experience built to grow brand awareness, build audience loyalty and strengthen Sammontana's positioning through the most natural language of summer: fun.