Roadshow
Campari Soda
Senza Etichette Tour
Gallery
The project
A travelling experience designed to bring the iconic spirit of Campari Soda all across Italy, turning every stop into a moment of coming together, style and sharing.
Over 300 stops, one single story. From shaping the creative concept to the operational direction of the whole tour, we built an experience able to bring the brand closer to people through engaging activations, digital experiences and a constant presence on the ground.